Policy Overview

This Privacy Policy is formulated in strict accordance with global data protection regulations, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and international e-commerce privacy standards. The policy comprehensively defines the rules for collection, usage, storage, protection, transmission and deletion of user personal data during browsing, ordering, transaction and after-sales service processes. It aims to standardize data processing behaviors, fully protect users’ legitimate privacy rights and interests, and ensure all business operations are legal, compliant, transparent and secure. This policy applies to all users who browse the store page, register accounts, place orders, complete payments and enjoy after-sales services. All users who continue to use the store’s services shall be deemed to have fully read, understood and unconditionally accepted all terms of this Privacy Policy.

1. Definition of Personal Information

1.1 Identifiable Personal Data: Refers to all information that can directly or indirectly identify a specific individual, including but not limited to user name, real name, mobile phone number, email address, delivery address, postal code, payment account information, order record, transaction log and identity verification information.

1.2 Behavior Data: Refers to non-sensitive behavioral information generated during users’ access to the store, including browsing tracks, product viewing records, click preferences, stay duration, search keywords, device model, network environment and access time.

1.3 Sensitive Personal Data: Refers to high-privacy information involving personal property, identity and biometric attributes, including payment credentials, precise location information, identity document information and other data specified by laws and regulations as sensitive information. Such data will only be collected and processed with users’ explicit authorization and for legitimate service purposes.

1.4 Anonymous Data: Refers to aggregated, de-identified and unlinked data that cannot be used to identify individual users. Anonymous statistical data can be used for store operation analysis, product optimization and market research without additional user consent.

2. Principles of Data Collection and Processing

2.1 Legality and Fairness Principle: The store only collects and uses user personal data through legal and compliant channels, and shall not collect data by deception, coercion, implicit authorization or malicious induction. All data processing behaviors are based on user’s explicit consent, contract performance requirements or legal obligations.

2.2 Necessity Principle: The store only collects the minimum data required to complete transaction services and provide after-sales support, and does not collect irrelevant, excessive or non-essential personal information without reasonable business purposes.

2.3 Transparency Principle: The store clearly discloses the scope, purpose, method and retention period of data collection in this policy. Users can clearly understand the rules of personal data processing at any time.

2.4 Security and Confidentiality Principle: The store adopts comprehensive technical and management measures to protect user personal data, strictly prevent data leakage, disclosure, tampering, loss and illegal use, and strictly abide by data confidentiality obligations.

3. Scope and Type of Collected Information

3.1 Account and Registration Information: When users register accounts or initiate consultation services, the store may collect user nickname, login account, email address and contact number to complete user identity recognition and account management.

3.2 Transaction and Order Information: During order placement and payment, the store will collect consignee name, contact phone number, detailed delivery address, order product information, transaction amount, payment time and payment channel records to complete order processing, logistics delivery and transaction settlement.

3.3 Logistics and After-Sales Information: In the process of goods delivery and after-sales service, the store will retain logistics tracking records, signing information, after-sales consultation records, fault feedback content and dispute processing records to ensure the traceability of after-sales services.

3.4 Device and Access Information: The store may automatically record user access device information, IP address, browser type, access time, page browsing records and operation tracks to optimize page display, prevent transaction risks and improve service experience.

3.5 Voluntarily Submitted Information: Users may voluntarily submit additional information including demand description, customized requirements and evaluation content during consultation and transaction, which will be processed in accordance with the same privacy protection standards.

4. Purpose of Using Personal Information

4.1 Completion of Transaction Services: Use user order information, contact information and address information to complete order confirmation, product delivery, logistics notification, payment verification and transaction closing, and ensure the smooth completion of all shopping links.

4.2 Account and User Management: Identify user identity, complete account login verification, maintain account security, record user transaction preferences, and provide personalized service and order management functions.

4.3 After-Sales and Risk Control: Conduct after-sales follow-up, warranty service, return and refund processing and dispute verification based on user transaction data; identify abnormal transactions, malicious orders and fraudulent behaviors to protect transaction security.

4.4 Service Optimization and Upgrade: Analyze anonymous user behavior data, summarize product popularity and user demand preferences, optimize product display, page layout and service process, and improve overall user shopping experience.

4.5 Legal Compliance and Supervision: Retain transaction data in accordance with legal requirements to respond to official supervision, inquiry and legal dispute handling, and fulfill legal data retention obligations.

4.6 User Notification and Reminder: Send order status updates, logistics reminders, after-sales progress notifications and service upgrade announcements through contact information, and no illegal commercial spam messages will be sent without user consent.

5. Information Storage and Security Protection

5.1 Storage Method: User personal data is stored in encrypted and secure server systems, with professional encryption technologies adopted for sensitive information such as payment and contact data to prevent unauthorized access.

5.2 Storage Period: The store only retains user data within the period required by business needs and legal regulations. Ordinary transaction data will be automatically cleaned after the completion of transaction and after-sales warranty cycle; data that needs to be retained for legal supervision will be stored in isolation and encrypted for a limited time, and permanently deleted immediately after the expiration of the retention period.

5.3 Security Protection Measures: The store establishes complete data security management mechanisms, including access permission control, data encryption storage, operation log monitoring, regular security detection and system vulnerability repair. Internal staff have hierarchical access restrictions to user data, and any unauthorized access, copying, disclosure and transmission of user data is strictly prohibited.

5.4 Data Isolation Management: User personal data, business operation data and public display data are stored in isolated modules to avoid cross-data pollution and unauthorized association matching, ensuring the independence and security of personal privacy data.

6. Information Sharing, Disclosure and Transmission Rules

6.1 No Unauthorized Disclosure: The store will not sell, rent, trade or publicly disclose user personal information to any third party without the user’s independent explicit consent, and will not transfer user data for illegal commercial purposes.

6.2 Legitimate Third-Party Sharing Scenarios: To complete standardized transaction services, the store may share necessary user information with compliant third-party service providers, including logistics carriers, payment institutions, customs declaration service providers and after-sales technical service providers. All third parties have signed data confidentiality agreements and are required to strictly abide by privacy protection obligations.

6.3 Legal Mandatory Disclosure: The store may disclose user personal data in accordance with legal provisions, judicial decisions or official administrative supervision requirements, and will strictly comply with the legal scope and procedures of disclosure.

6.4 Cross-Border Data Transmission: For cross-border orders, user necessary transaction and logistics information may be transmitted cross-border to complete customs clearance and international logistics services. The store will ensure that cross-border data transmission complies with the data protection laws of the user’s location and international data transmission norms, and take sufficient security protection measures.

7. User Privacy Rights

7.1 Right to Access: Users have the right to apply for access to their personal data stored by the store, including order records, personal information filling content and service processing records.

7.2 Right to Rectification: Users have the right to request correction and update of inaccurate, incomplete or expired personal information to ensure the authenticity and accuracy of personal data.

7.3 Right to Erasure: Users have the right to apply for deletion of their personal data when the data is no longer needed for service purposes, the user withdraws consent, or the data processing no longer complies with legal provisions, except for the data that must be retained due to legal supervision obligations.

7.4 Right to Restrict Processing: Users have the right to request the store to suspend data processing when questioning the legality and accuracy of personal data processing, during the period of verification and confirmation.

7.5 Right to Data Portability: Users have the right to obtain their transaction and personal data in a readable, standardized and exportable format for legitimate personal use.

7.6 Right to Withdraw Consent: Users may withdraw their authorization and consent for personal data processing at any time. The withdrawal of consent will not affect the legality of data processing behaviors completed before the withdrawal, nor will it affect the normal processing of ongoing transaction orders.

8. Cookie and Tracking Technology Rules

8.1 The store uses standard Cookie, web beacon and anonymous tracking technologies to record user access preferences, optimize page browsing experience, maintain login status and analyze website operation data.

8.2 Cookies used by the store only collect anonymous behavioral data, and will not actively obtain users’ sensitive personal information, account passwords and payment data.

8.3 Users can manage or disable Cookie functions through browser settings. Disabling Cookies may affect the fluency of partial page browsing and personalized service functions, but will not affect the completion of basic order transaction services.

9. Minor Privacy Protection

9.1 The store attaches great importance to the privacy protection of minors. If the user is a minor without full civil capacity, the user shall browse and use the store’s services under the supervision and consent of guardians.

9.2 The store will actively protect minor user information, strictly limit the collection of minor personal data, and will not actively collect sensitive information of minors without legitimate reasons.

9.3 If guardians find that minor personal information is illegally collected or improperly used, they may apply for inquiry, correction and deletion through official channels, and the store will actively cooperate with the processing.

10. Data Security Incident Handling Mechanism

10.1 Once the store discovers data security risks or personal information leakage, tampering and loss incidents, it will immediately start the emergency response mechanism, take isolation, repair and blocking measures to control the risk spread.

10.2 The store will timely verify the scope and impact of the incident, actively notify affected users of the incident situation, risk impact and remedial measures, and record the whole incident processing process.

10.3 For data security incidents caused by the store’s management and technical loopholes, the store will actively assume corresponding responsibilities and take effective remedial measures to protect user legitimate rights and interests to the greatest extent.

11. Policy Update and Revision Rules

11.1 The store reserves the right to update and revise this Privacy Policy in real time in accordance with the adjustment of national laws and regulations, international data protection standards and business service upgrades.

11.2 The revised privacy policy will be released on the official page. The updated terms will take effect immediately after publication. Users’ continued browsing, ordering and use of store services after the policy update will be deemed as acceptance of the latest policy provisions.

11.3 If individual terms of this policy are adjusted, the store will remind users through prominent page prompts to ensure users can fully understand the updated content.

12. Supplementary Provisions and Final Interpretation

12.1 This Privacy Policy shall be interpreted and implemented in accordance with international e-commerce norms and local data protection laws of users’ regions. If individual terms conflict with local mandatory legal provisions, the legal provisions shall prevail, and the remaining terms of this policy shall continue to be effective.

12.2 All behaviors of users accessing the store, placing orders and using services shall be subject to this policy. Any dispute related to personal privacy protection shall be resolved through friendly negotiation in accordance with the terms of this policy and legal provisions.

12.3 For any matters not covered by this policy, the store will handle them in accordance with the principles of legality, fairness and confidentiality, and reserves the final reasonable interpretation right within the legal scope.